Jeff creates and produces brand integrations that engage audiences through experiences and tangible connections.
Working for leading global brands and agencies, his work extends nationally, with brand storytelling through memorable physical, digital, and social experiences. His working knowledge shows an understanding of experiential design and consumer engagement, as well as the required fiscal undertakings to achieve it.
The creative productions of Jeff and his team have been recognized with industry awards such as Event Marketer Ex Awards, Silver Stevie status from International Business Awards, and an Ad Age recognition.
Jeff was part of an acquisition in 2016 with Brand Promotions, and since, has been part of MC2, an MCH Group company. MC2 is an award-winning event/exhibit/experiential solutions agency, and part of the MCH Group, a global leading live marketing company.
Skills Suite:
Branding & identity
Design systems
Creative & Art direction
Global advertising and marketing
Global retail campaigns
Brand & design strategy
Product & hardware design
Team management
Online & .com
Brand audits
Internal guidelines
Adobe Suite
Motion
Dimensions
3D/2D
PM, AE, I&D, Tire Cleaner, Vinyl remover
Toyota Racing Experience (2008-2019)
An unforgettable tour space for NASCAR and NHRA enthusiasts. Guests were allowed to experience the latest and greatest vehicles from the Toyota lineup. Entertainment areas were spread across the speedway grounds, allowing fans to interact and engage at multiple experiential stations.
Creative & Art Direction
Concept, Brand ID, Management, Campaign, Marketing, P
Toyota Mirai GEN 1 Launch (2016-2018)
Toyota’s vision of hydrogen fuel cell technology became a reality with the launch of the Mirai. Created immersive spaces at exciting destinations in corporate, consumer/retail and B2B settings.
Creative Director / Production Lead
Concept, Campaign, Vehicle Environment & Exhibit Build, Print, Live Event, Vendor Management, Ride & Drives, VIP Drive Program
Toyota Southern California Region (2013-CURRENT)
Supporting Toyota’s Southern California TDA group by creating end-to-end marketing solutions maximizing brand exposure.
experience. Inspire, inform, and empower through “you had to be there” experiences and exhibits. Activating 265+ event days a year.
Creative Director / Production Lead Concept, Campaign, Vehicle Environment & Exhibit Build, Pri